Can We Track Our Internet Marketing Results?

FAQ

Can We Track Our Internet Marketing Results

We sure can! That is is beauty of the internet. A website can track all the traffic it receives and how it got that traffic. We can also track the portion of visitors that take our desired action.

We use traffic analysis software that registers every hit to your pages. It will tell how many visitors came to your site, what pages they went to, and most importantly, how they got there. We can determine what websites refereed traffic to your site. If they used a search engine it will also log they keyword they used to find you.

With this information we can see the growth of your web traffic over time, determine what traffic sources are performing and which that are not. With the keyword data we can analyze the keywords that are performing and then make adjustments to better target the keywords that are under performing.

We set a tracking system that will tell us when a user has taken action on one of our desired goals. In internet speak we call this a conversion. A visitor has been converted into a customer or a sales lead. That can be as simple as them sending an email from the site (a sales lead) or it can be an actual sale if your site is using applications that sell your products or services directly from the site.

The conversions not only tell us that the site is performing, we can dig deeper into that data and determine the traffic sources or search keywords that are producing the most conversions. Not only does this let our clients know that their internet marketing campaign is working, it is also valuable information that can guide us to ways to improve on the success of the site.

Try this with any other form of marketing. There is simply nothing that compares to how marketing activities can be monitored like it can be online and how that information can be leveraged to produce better results.