How to Get Local Web Traffic to Your Business Website

FAQ

How do I get local visitors to see my website?

For a small business that operates only within their local region it is very important that local internet users are seeing your site. You won't get much value out of a visitor from Paris, France when you do business in Paris, Texas. And you don't want millions of visitors from around the globe, your not likely to get them anyways.

You need to target your website to your location.

The primary way to get targeted local visitors to your site is from the search engines, particularly Google. This how the majority of people look for stuff online. And its how they look for local stuff online too. Your website must be optimized for search in order for it to achieve high rankings for the types of search terms people in your local area are likely to be using to find what you have.

That's were we come in as this is our specialty. You should get in touch with us about local search marketing for help with that.

Besides the search engines there are other ways to get local traffic to your site. You web address should appear on all your marketing materials. On business cards, brochures, signs, etc. If you advertise on the radio, TV or newspapers always include your web address. Even your yellow pages ad in the phone book should have your web address. Also, if your have company vehicles with signage and decals on them be sure to add your website address.

People will see these and some will visit your site after seeing or hearing your web address.

Online there are still other places to advertise your site. Depending on your business you may do well with advertising on major local portals. Every city has at least one website that publishes local news and events, classifieds, local discussion groups etc. These sites are regularly visited by local web users. But this does not work well for all local businesses. You may have to experiment a bit.

But the search engines should be your primary focus. They send the most traffic, and its the best traffic their is. People actively searching for exactly what you have. That often means they are in the mood to buy.